The unexpected odyssey of naming a tech company

— “So what are we going to call this startup?” — “I don’t know… Hmm… I guess something dot com or something dot io?” We, humans, are story-driven creatures, and a good story needs good characters. From Odysseus to Sherlock Holmes, from RBG  to Daenerys Targaryen to Elon Musk. Good characters come with good names.…