Polly is the VP Marketing of Rookout. She's a B2B growth expert, marketing automation geek and driven by clean data and strong coffee.

How to take advantage of the holiday code freeze?

The weather outside is not yet frightful, but it’s getting cold in the codebase! As winter descends and temperatures plunge, many software companies implement a Holiday code freeze over the holiday period. The theory makes sense. New code means new and enhanced features, but also the risk of serious new bugs. The period from Halloween…

A Bittersweet Production Debugging Memoir

One day in 1997, my then-boyfriend, who was studying computer science, came home and said, “I had a good interview today.” “What does the company do?” I asked. “Not entirely sure,” he replied, “but it lets you see when your friends are surfing the net. And the cool part is that it sounds like an…